In the "Just Peachy" project, I created an original drink name, slogan, logo, and package design. The objective was to develop a cohesive brand identity for a peach-themed beverage. My aim was to create a beverage that would serve as the ideal vibrant addition to a day by the pool, a sunny picnic, or a lively gathering with friends. The drink was conceptualized to evoke feelings of freshness, enjoyment, and colorful moments shared with loved ones. The chosen slogan, "Sip in Color, Sip Fresh," captures the essence of the drink, emphasizing its refreshing nature and vibrant appeal.